Holbrook and Associates is a technical marketing communications agency, specializing In supporting the sales of engineered products and emerging technologies.
For more than 25 years, our clients have relied on us to tell their stories through printed literature, trade show displays, web pages and other media. No matter how complex the message. No matter how small or specialized the market.
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Technical Marketing Communications
Holbrook & Associates is one of the few
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Promoting technology is a discipline all its own, and is much different than advertising consumer products. It involves complex ideas, a great deal of data/proof points and often its own insider "language." Facts must be accurate, and presented in a way that is credible and useful to an engineer or scientist, while still making sense to a more general reader. At the same time, technical marketing communications must also be persuasive - employing both logical and emotional appeals in order to move your prospect to take action. To do this, whoever creates your promotional materials requires a profound understanding of your technology and your customers, in order to effectively tell your story. Because we specialize in technical marketing communications - and have done so for over 25 years - Holbrook and Associates can help you: |